Our Principles


More of what we believe in.

A bias to action
We move fast because we recognize that speed will be a huge determinant of our success or failure. We’re resourceful, and we don’t wait for things to be served up to us on a platter. We rely on our own initiative to make rapid progress.‌
We are selective about what goals we tackle and we are process-driven about how we tackle them. We implement organizational habits and follow them because we believe institutional habits drive high achievement over time.
Dedicated to the customer
We do what’s right for all customers. We don’t distinguish between a customer with $500 in their account or $500,000 – we work hard for each and every one of them. We’re honest with them and get things done for them, no matter what the obstacles.
A sense of ownership
We think like owners. That means giving people the power to make decisions and be accountable for their work. It also means thinking like a business owner. We don’t bring up problems without proposing solutions and we enjoy being judged by our results.
Intellectual honesty
We don’t always have the right answers, but we’re trying to get them. We’re data-driven and objective in doing so. We admit when we are wrong. We engage in respectful debate. We never let our individual egos or desire to seem smart get in the way of making the right decision.
Willingness to run experiments and make calculated bets
We think of our work scientifically. We develop hypotheses and we run experiments. We learn from mistakes and we progress iteratively. We’re also willing to make bets where our downside is limited but our upside could be significant. These small bets often turn into large opportunities, even though it’s hard to know which of them will pay off in advance.
Ambitious and optimistic
We relish taking on big hairy goals, even if it’s not clear at the outset how we’ll get there. We’re optimistic about the future and about our own abilities. If we break things down and back ourselves, we can achieve almost anything.
Life’s too short to not have fun. We celebrate the wins, even the small ones. We surround ourselves with people who are fun, laugh, and are energetic.
Long-term and persistent
We’re in this for the long-term. We’re going to get kicked in the teeth every once in a while, and we’ll experience failures. Some of them will hurt. We may have to reassess our path, but we don’t give up on the mission.
We'll never compromise on integrity.
Want to join our team?
We’re growing our team across key roles and looking for talented, like-minded people to join our mission.