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Accenture is a large global professional services company that provides strategy, consulting, digital, technology and operations services. Founded in 1989 as Andersen Consulting after the dissolution of Arthur Andersen and Co., it has grown to over 500,000 employees across more than 200 cities in 120 countries. Since its inception, Accenture's strategy has been to position itself as a leader in helping clients become high-performance businesses through the use of various technologies such as analytics and artificial intelligence (AI), cloud computing and strategic business alliances. It also offers management consulting services with its “high performance” brand promise – helping companies improve their profitability, agility and competitiveness. In recent years, Accenture has continued to expand its offering by entering into new industries such as advertising research and consumer insights, partnering with tech giants such as IBM Watson for AI solutions, investing heavily in R&D for emerging technologies like blockchain applications and expanding its presence globally by acquiring key competitors.