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DirecTV is an American direct broadcast satellite service provider based in El Segundo, California, and is a subsidiary of AT&T. DirecTV provides digital television entertainment through satellite signals to households across the United States and Latin America. It was established in 1994 by then-owner Hughes Electronics Corporation with the intention of competing with cable television providers. The company began providing services on June 17th, 1994, offering subscribers access to over 200 channels using Ku band from four satellites located at 101 degrees W longitude. In 1999, DirecTV acquired USSB (United States Satellite Broadcasting) and the operations merged into one unit. This acquisition enabled customers to receive local USSB programming alongside their regular satellite offerings, beginning the era of local channel availability for DirecTV viewers. By 2005, demand for premium packages exceeded expectations and this led to increased transmission equipment being installed around the country which allows customers access up to 500 channels including HD-quality content. Currently owned by AT&T Inc., DirecTV serves as one of two major carriers operating in the US whose primary business is selling subscription services directly to consumers via satellite dishes on residential properties.