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QVC, Inc., founded in 1986, is one of the largest multimedia retailers in the world. It specializes in selling products on television and online through its multiple sales channels. The company is headquartered in West Chester, Pennsylvania and operates offices worldwide with approximately 24,000 employees. QVC's core markets include North America, Japan, China, Germany, Austria/Switzerland, Italy and the United Kingdom. Its signature programming feature (which was introduced back in 1986) “The Shopping Channel” showcases products from around 1 400 vendors through an entertaining shopping experience delivered over a 24-hour network. In addition to this service they also offer retail websites like qvcuk.com and qvcbeauty.com which feature daily deals as well as heavily discounted shipments for quick delivery times to customers throughout the world. With their innovative approach of combining home shopping with ecommerce technology they have become a leader in both fields and serve more than 22 million active customers globally today.