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SEPHORA is a leading global beauty retail chain, founded in 1969 in France. It offers a variety of makeup, skin care, fragrance, body and hair care products from over 200 brands. In 1997 the company launched its first store outside Frace was opened in Milan Italy, followed by locations in other key European markets and then expanded to North America in 1998 with the opening of its first North American store located in Montreal Canada. Currently SEPHORA operates more than 2,500 stores across 34 countries with presence in Europe, USA/Canada, Asia Pacific and the Middle East. The retailer also runs an online business that provides customers access to even larger selection of beauty products worldwide. Throughout the years Sephora has become one of the world's premier beauty destinations by offering top-of-the-line cosmetics and skincare lines as well as free services such as makeovers and personalized advice from experts within their stores.