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Lululemon USA Inc. is a Canadian athletic apparel company founded in 1998 by Chip Wilson in Vancouver, British Columbia. The brand designs and sells its own technical athletic apparel for yoga, running, dance and other fitness activities. It also offers its own line of fitness accessories such as mats, bags and towels. Lululemon has grown considerably over the past two decades and now operates 458 stores worldwide with the majority being located in North America. The company's products have become popular among both athletes and non-athletes alike due to their emphasis on quality materials, fit, performance and style. The company continues to innovate new fabrics that are lightweight yet durable enough to provide superior comfort during physical activity while still maintaining a fashionable look.