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Alliance Data Systems Corporation is a leading provider of data-driven marketing, loyalty and payment solutions to consumer-oriented companies in North America. Founded in 1996, the company has been publicly traded since 1998 and is headquartered in Plano, Texas. Alliance Data offers end-to-end marketing services from strategy and creative to execution and analytics with its combination of proprietary technology platforms, insights into customer behaviour and unrivalled experience. Through their suite of marketing products – Epsilon®, Proprietary Loyalty SolutionsTM & Card ServicesTM – they serve over 400 brands across multiple industries including financial services/insurance/Banking, retail/eCommerce, travel & hospitality, automotive & telecoms. As of 2019 Alliance Data reported total revenues of US$7 billion with recurring revenue growth averaging 7% year on year for the past five years; while maintaining a portfolio of over 40 million active accounts worldwide.